How to Choose the Perfect Corporate Gift
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Once in a while, it’s prudent to send your clients, customers, or partners a gift. Maybe you entered a profitable partnership or perhaps secured a lucrative client thanks to your business partner. Why not thank them with a unique gift? And not just the ordinary, something out of the box. But how do you ensure that the gift does not go against their policies or is the perfect fit? In this article, we will look at some of the basic yet essential aspects you need to consider. So, without further ado, let’s cut to the chase. 1. Consider the company’s policies Well, most governments and companies have policies that prohibit certain types of gifts or prohibit them altogether. An ideal place to source such information is on their website. Be sure to go through the policy before sending the gift. 2. Consider their preference Top corporate gifts include:
While you can gift your client any of the above, it is ideal to ask them what their hobbies are or interests. For example, a client who has a strong affinity for helping people might find a charity donation fit for them. 3. Settle for quality The type of gift you send reflects a lot about you and the value you place on your relationship with them. So, be sure to purchase or create a quality appealing gift. If you think it’s cheap, your customer or client will have the same perception. 4. Consider cultural differences In this interconnected world, it is common to work with clients from different cultures. For example, you could have a Chinese architecture, an Indian software developer, and an African project manager. What is acceptable to an Indian might not be acceptable to a Chinese. Before sending any gift, consider a client or customer local culture. 5. Mind the packaging While the gift might be of high quality, poor packaging will be a turnoff. Take time to develop packaging and presentation of the packaging. 6. Consult a specialist Not sure which gift to purchase? Well, consult a specialist who deals with corporate gifts. In fact, not only will they purchase the gift for you but also take you through the whole process from getting their policies to sending the actual gift. 7. Handwritten cards build an immediate connection It is easy to send a card along with the gift. While this is a common practice, go the extra mile and add a handwritten card to build a lasting impression. 8. Deliver personally If the gift is not bulky, decide to personally deliver it to your client or customer. For example, you can surprise them with that liquor gift at their end of year party. Final say Finding and sending an ideal gift to your customer or client should not be a daunting task. If you are a novice, consult a specialist. If you don’t know what to send, ask them about their hobbies. This way, you’ll be sure to surprise them with the perfect gift. By Jimmy 1 May, 2020 |
